Five tips for tapping prosumers

Everyone’s looking for a competitive edge both personally and professionally. Today, in countless cases, that edge comes in the form of a mobile app for iPad or iPhone and the use cases are, in many instances, fluid between the once-distinct business and personal realms of our lives. App developers don’t need to set out targeting users who self-define as “prosumers”, since many popular apps are adopted for personal convenience and are so relevant that they become necessities professionally as well.