Jack Dorsey: Twitter seeing 3 to 5 percent engagement on Promoted Tweets and Trends

The market has tested Twitter’s Promoted Products business model and found it good, chairman Jack Dorsey confidently asserted today at the Digital Life Design conference in Munich.

Twitter’s Promoted Products — including Promoted Tweets, Accounts and Trends — are seeing 3 to 5 percent engagement, Dorsey said. “Advertisers are coming back … [the market] is proving that this is something people want to see more of.”

The company’s Promoted Products offer advertisers a way to … Continue Reading