Waze’s crowdsourced driving data heads to local news, now 9M users strong

Thanks to its popular crowdsourced navigation app, Waze is sitting on a pile of valuable traffic data. Today the company announced an intriguing use for that data goldmine: powering your local TV station’s traffic reports.

Waze is launching a program to let any broadcast network take advantage of its citizen traffic data, which gives networks access to instant updates about traffic conditions. The company has partnered with 12 launch stations, which have been featuring Waze’s … Continue Reading