Activision’s Eric Hirshberg: Turning games into brands and other non-douche moves (exclusive interview)

Eric Hirshberg was an experiment when Activision Blizzard‘s chief executive hired Hirshberg as CEO of the Activision Publishing division about 18 months ago. Hirshberg was an art-school graduate who rose through the ranks of the creative side of advertising and eventually became CEO of billion-dollar ad agency Deutsch LA. Most video game CEOs rise through the ranks of finance or game development. But Hirshberg was a lot more comfortable with a paint brush in his hands than a spreadsheet. But under Hirshberg, Activision Publishing has launched some of its most successful games in history, including Call of Duty: Black Ops and Call of Duty: Modern Warfare 3. At the DICE Summit in Las Vegas, Hirshberg talked about the experiment of an advertising creative person rising to the top of one of the world’s biggest video game companies.

GamesBeat weekly roundup: DICE Summit news and more

Here’s some of the stories that ran only on GamesBeat this week. We’re running more stories exclusively on the GamesBeat section of VentureBeat now, particularly when the stories are mainly of interest to game readers. The broader interest stories are running on VentureBeat as well. And please visit the GamesBeat section to catch up on game news. We’re ramping up our game coverage, so you’ll find more and more news at GamesBeat.

Call of Duty Elite: It’s not a douche move — Activision Publishing CEO Eric Hirshberg

Eric Hirshberg, chief executive of Activision Publishing, talked about the role that creative people should play in  making decisions about running a video game business. Too often, he said, creative people leave it to the business experts. But creative people shouldn’t sell themselves short, as Hirshberg learned in the last 18 months running the division that includes Call of Duty franchise.