VCs always have a war story about the one that got away. Time to add the Pebble smartwatch to the list. The creators of the Pebble had some initial success raising $375,000 in angel funding. But when it come to raise a series A, Pebble was roundly rejected by venture capital firms that didn’t want to risk betting on a hardware firm. So the Pebble team put their project on Kickstarter, where they have now raised $4.2 million and counting without giving away any equity in their company.