User acquisition may not be sexy, but it’s critical in mobile games (part 2) February 19, 2013 8:00 AM Dean Takahashi Dean Takahashi Twitter Profile Recent Stories: Xbox One: Microsoft’s supergeeks reveal what’s inside the hardware With Call of Duty: Ghosts, Activision seeks to continue a video game franchise that defies gravity (preview) Activision goes all out in Call of Duty: Ghosts in the name of innovation (interview) A panel of experts describes both paid and non-paid user acquisition tactics.