Playnomics raises $5M to fuel data science for digital games
Playnomics PlayRM service helps predict which users should be targeted with special offers inside games.
Playnomics PlayRM service helps predict which users should be targeted with special offers inside games.
In-game ad firm Double Fusion has acquired the assets of rival NeoEdge Networks, which focused on social and mobile in-game ads.
The consolidation reflects lots of changes in the market for ads that run inside games. Much of the revenue …