Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.
At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with …
Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to test what users really want in a mobile or social app.
The San Francisco company is …
In-game advertising is an untargeted mess, and one startup, Swrve, aims to fix it.
Google knows exactly when to hit you with an ad because it has mastered the art of target marketing. Game companies, on the other hand, might …
