Reframing the problems with “freemium” by charging the marketing department
Guest Post Freemium business models have a lot of advantages, but they all revolve around one thing -- marketing.
How to cope with the sadness of a successful exit
Guest Post Almost all startup founders experience a deep and prolonged sadness after selling their company, even when the sale is an outrageous success. Why?
How to get attention from internet celebrities (or, why we don’t read your e-mails)
Guest Post How you can make very busy people actually pay attention to you.
What Rock, Paper, Scissors can teach you about startup strategy
Guest Post There's a strategy to Rock, Paper, Scissors that wins more than 1/3 of the time, some experts maintain.
The rise of the “successful” unsustainable company
Guest Post It’s appalling what passes for “successful entrepreneurship” in the press or the Valley, but it’s not their fault.
Why ‘saving money’ is probably the wrong way to pitch your product
Guest Post I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” And customers demanded it — some even required that we produce an ROI spreadsheet. But this argument never worked. Not once.
