Will Wright will be free to work on game ideas again.
Editor's Pick Game pioneer and SimCity creator Will Wright was enthusiastic about pioneering a new concept in games dubbed “personal gaming,” where developers use mobile and social data to create a game that is targeted at just one person. To do that, he formed the startup Hive Mind.
Will Wright’s games from SimCity to The Sims have sold more than 100 million units. That’s why people are paying attention to his new startup and game idea, HiveMind. The Berkeley, Calif.-based company is focused on “personal gaming,” or a kind of title that can customize itself for the individual player, taking into account aspects of a player’s real-life situation as elements of the game.
Editor's Pick Will Wright has created some of the biggest video games of all time, from SimCity to The Sims — games that have sold well above 100 million units and generated billions in revenues. Now he’s moving on to his next idea, called HiveMind.