Midcore games offer a chance to get more engaged and lucrative players.
No single game maker dominates smartphone and tablet games the way Zynga is dominating social games on Facebook. But now Zynga may have its sights set on dominion over the mobile market too.
Social game maker Zynga is rumored to be headed toward filing for an initial public offering. So it’s not surprising the company is picking up the pace of its game launches. Today, the company is announcing CityVille Hometown for the iPhone.