Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t as sophisticated, which is something a young startup called Drawbridge is hoping to change.