"It's a way better deal than Groupon," Kim said. "Also, advertisers can track this."
"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place -- at huge, mind-boggling scale.
What’s happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings.
Online marketing company Wordstream …
Facebook is getting ready for what may be history’s largest initial public offering for a tech company on Friday. But is it really a good business?
Maybe not, say an increasing number of critics, who point to how Facebook ads …
