Loyalty startups, beware: Belly lands in Bay Area with its quirky perks

November 15, 2012 6:00 AM Jennifer Van Grove
Jennifer Van Grove

Belly today arrived in San Francisco with 150 partner merchants ready to go live with quirky digital loyalty programs.

Andreessen Horowitz bets big on Belly, an offbeat consumer-loyalty startup

May 8, 2012 4:30 AM Jennifer Van Grove
Jennifer Van Grove

What started as a quirky loyalty program at one Chicago comic hideaway has spread to 1,400 locations in nine months, and can now count on the loyalty of one of Silicon Valley’s hottest venture capital firms.

Belly, a digital loyalty …