WhatRunsWhere launches first in-app Android ad spy to show who’s buying mobile ads (and where)

Brands, how would you like to know exactly where and when your competitors advertise? Publishers, how would you like to know exactly which brands are advertising at competing publications -- and who sold them those ads?

WhatRunsWhere acquires Mobile Ad Spy to reveal your competitors’ web and mobile advertising (exclusive details)

WhatRunsWhere, the innovative service that allows you to track your competitors' online advertising, has just acquired U.K.-based startup Mobile Ad Spy, which essentially does the same thing for mobile.

Terms were not publicly announced, but VentureBeat has learned from chief operating officer Max Teitelbaum that the deal was worth north of seven figures ... a significant exit for a start-up launched just last year which is still in beta.