App-marketing firm Fiksu reveals download and marketing data for February.
Downloads were up in December for the iOS App Store, but so were marketing costs.
Fiksu's powerful tools will help mobile developers put their money where it'll do the most good.
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users — the basic marketing that developers do in order to get people to buy apps or virtual …
The number of iPhone app downloads crashed in March, but the cost of marketing those apps held steady according to the latest Fiksu index report.
Mobile app downloads fell by 30 percent, or 2 million downloads, in March and returned …
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu.
That’s a sign that mobile app makers are placing more ads to promote their products in the Apple …
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple App Store in December.
The rush to promote mobile apps during the Christmas holidays caused mobile …
The cost of acquiring a new user for iPhone mobile apps declined slightly in July, according to an index monitored by mobile app user acquisition platform Fiksu.
That means July was a less expensive month for mobile marketers looking to …
