The costs of getting new users could be scary for mobile developers.
Fiksu reveals the rising cost to find players for iOS apps.
App-marketing firm Fiksu reveals download and marketing data for February.
Downloads were up in December for the iOS App Store, but so were marketing costs.
Fiksu’s powerful tools will help mobile developers put their money where it’ll do the most good.
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users — the basic marketing that developers do in order to get people to buy apps or virtual goods — has been going up. But developers got a little relief in the month of May, according to indices tracked by mobile ad firm Fiksu.
The number of iPhone app downloads crashed in March, but the cost of marketing those apps held steady according to the latest Fiksu index report.
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple App Store in December.