Tapjoy and PapayaMobile team up to deliver social market for Android apps
Tapjoy and PapayaMobile are announcing a partnership to create a new social marketplace for Android mobile app developers.
The market will be one more way for developers to get their apps noticed in a sea of hundreds of thousands of competing apps. It’s another effort to address the perennial discovery problem associated with mobile app distribution.
Beijing-based PapayaMobile has a mobile social gaming network with 35 million users, while Tapjoy runs a value exchange mobile … Continue Reading
The “Mobile Value Exchange” and why it works
[This piece was contributed to VentureBeat by Mihir Shah, CEO of mobile app company Tapjoy.]
We have reached a major tipping point in mobile marketing. And I’m not referring to reach, as massive as it already is in these early days. I’m referring to an advertising model – what I call the Mobile Value Exchange – that relegates traditional cost-per-impression models and display advertising to remnant fill.
Display advertising, especially on mobile platforms, doesn’t work … Continue Reading
Tapjoy snags former Playstation marketer as chief marketing officer
Tapjoy had a run-in with Apple this spring. But the mobile monetization firm has recovered and is back on the expansion path. The latest sign: It’s just made a high-profile hire — Peter Dille, a former senior vice president of marketing at Sony’s PlayStation business.
Dille comes on board as chief marketing officer. He joins other recent hires such as Al Wood, chief financial officer, and Larry Berkin, vice president of Asia-Pacific, at Tapjoy. Dille … Continue Reading
Tapjoy CEO lashes out at Apple for restricting choice, revenue
Tapjoy CEO Mihir Shah is upset at Apple, and he’s not afraid to let his anger show.
Shah took the stage at MobileBeat 2011 in San Francisco Wednesday to demonstrate how Apple’s restrictions on pay-per-action advertising are cutting into his company’s revenues as well as limiting the options available to consumers.
“By limiting the amount of choice our users have, we are doing them a significant disservice,” Shah said.
Tapjoy distributes mobile apps on Android … Continue Reading
Tapjoy raises $30M for mobile app marketing business
Tapjoy has raised $30 million in a new round of funding for its app marketing and monetization business.
The company raised the money in a round led by J.P. Morgan, and which includes all existing investors. Mihir Shah, chief executive of the company, said that the company has a profitable business but it wants to ratchet up its investment on a variety of levels. The large amount of money invested in a mobile game monetization … Continue Reading
Tapjoy launches $5M fund to port apps to Android
After Apple cut out a big part of Tapjoy‘s business, Tapjoy’s countermove was predictable. Today, the mobile monetization company is starting a $5 million fund to make it easier for app creators to shift their apps to the Android mobile operating system.
It isn’t a huge fund, but it’s a sign that one small company is finding it easier to business on the Android platform, and that’s an embarrassment for Apple, whose recent tightening of … Continue Reading
