Editor’s Pick LocalResponse may have solved the big problem with making mobile ads relevant.
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Companies are increasingly looking to tap into the real time nature of the social web and respond directly to customers based on their location and intent. New York’s LocalResponse was one of the the first to turn check-ins into an opportunity for direct marketing. Today its rolling out its Pro Dashboard, an analytical tool the company was using in house.
Now businesses can keep an eye on consumers checking in in TV land and the real world at the same time. LocalResponse, a company that helps businesses monitor and respond to check-ins, today announced its acquisition of Philo Media Corporation, which has created a way for TV and theatrical studios to deliver real-time messages to consumers. Financials were not disclosed.