So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
Verizon Wireless has “gamified” its community web site and received a big boost in traffic as a result.
Guest Post Patrick Salyer is CEO of Gigya, which makes sites social through plugins like Social Login, Comments, Activity Feeds, Social Analytics and Game Mechanics. You can follow him on Twitter @patricksalyer.
Gigya has made its mark by making web sites more social. Now it’s going to gamify them too. The company is announcing today that it will offer a Game Mechanics software as a service so that companies can make their sites more social and game-like as they seek to engage users who are otherwise bored with static web sites.