So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
Verizon Wireless has "gamified" its community web site and received a big boost in traffic as a result.
Finding an identity all its own, Gigya, a six-year-old startup powering the social functionality behind brand name applications and reaching more than a billion people each month, has raised $15.3 million in its fifth round of funding.
Condé Nast owner …
Gamification, or the use of game-like mechanics to make non-game apps more fun, is hitting the big time. Pepsi is announcing today it has created a gamified social network around the hit TV show The X Factor, which is Simon …
Guest Post
Patrick Salyer is CEO of Gigya, which makes sites social through plugins like Social Login, Comments, Activity Feeds, Social Analytics and Game Mechanics. You can follow him on Twitter @patricksalyer.
Back in 1999, Microsoft took a first step towards creating …
Gigya has made its mark by making web sites more social. Now it’s going to gamify them too. The company is announcing today that it will offer a Game Mechanics software as a service so that companies can make their …
