Playnomics PlayRM service helps predict which users should be targeted with special offers inside games.
The mobile gaming gold rush lives on: SkyVu raises a round from venture firm Lightbank and others.
In-game ad firm Double Fusion has acquired the assets of rival NeoEdge Networks, which focused on social and mobile in-game ads.
The consolidation reflects lots of changes in the market for ads that run inside games. Much of the revenue …