Playnomics raises $5M to fuel data science for digital games

February 20, 2013 6:00 AM Dean Takahashi
Dean Takahashi

Playnomics PlayRM service helps predict which users should be targeted with special offers inside games.

Battle Bears creator SkyVu raises venture round for brand expansion (exclusive)

August 14, 2012 8:00 AM Dean Takahashi
Dean Takahashi

The mobile gaming gold rush lives on: SkyVu raises a round from venture firm Lightbank and others.

Double Fusion buys assets of in-game ad firm NeoEdge Networks

December 14, 2011 9:56 AM Dean Takahashi
Dean Takahashi

In-game ad firm Double Fusion has acquired the assets of rival NeoEdge Networks, which focused on social and mobile in-game ads.

The consolidation reflects lots of changes in the market for ads that run inside games. Much of the revenue …