Rovio is figuring out how it will reach its next billion game downloads — and how to become a huge entertainment brand.
Rovio and Lucasfilm have officially partnered to bring the anger-prone fowl to Tatooine, the Death Star, and more. The developer will also have Angry Birds Star Wars merchandise in retailers by the end of the month.
Will it be about Bad Piggies or something else?
Angry Birds is apparently not enough for Rovio. The makers of the biggest game on mobile devices is ready to roll out a new game: Amazing Alex, which will be available Thursday for Android and iOS devices.
We’ve been writing a lot of posts about our speakers at GamesBeat 2012. But here’s a summary of why we think this is the must-attend game conference for you.
GamesBeat 2012 is going to be all about crossover strategies. The game industry as we know it is changing. We’re seeing established companies cross over from one market to another, where once they faced barriers. As companies adapt to change, we are witnessing disruption, change, consolidation, innovation, and the arrival of big money. We’re talking billions of dollars that are at stake.
Angry Birds Space, Rovio’s next big game in the phenomenal mobile game series, launches on Thursday with some major promotions from Walmart.
Not content with dominating the mobile gaming market, Angry Birds is winging its way to Facebook on Valentine’s Day. Developer Rovio has today revealed some of the features that this Facebook app will be boasting, including brand-new power-ups and exclusive levels.
Angry Birds fans may be staying home without a date on Valentine’s Day, but at least they can hang with a few hundred friends. That’s when the popular mobile game will debut on Facebook for the first time.
The smash hit mobile game Angry Birds turns two on Dec. 11, having been downloaded over half a billion times since launch. To celebrate the occasion, Rovio is offering up new levels, menus and special ‘birdday’ achievements, which will be made available in an iOS update.
Angry Birds maker Rovio is on track to file for an initial public offering that would value the company at more than $1 billion later next year, the company’s chief marketing officer Peter Vesterbacka said.
Rovio, the maker of Angry Birds, has been puffing its feathery chest lately about moving into China as part of a quest to get a billion fans for its phenomenally popular mobile game.
The Angry Birds game is one of the three most-pirated brands in China, behind Disney and Hello Kitty. But Angry Birds maker Rovio is charging into the Chinese market with a multi-product strategy in order to capitalize on its brand awareness.
After almost a year since thebirth of Talking Tom in July 2010, the Outfit7 Talking Friends are ready to graduate from their smart phones and head for bigger screens. The company has signed with Ari Emanuel, co-chief executive of talent agency William Morris Entertainment. WME will help the brand extend into books, movies and television.