Zynga is vastly undervalued

How can a company that brings in $1.2 billion a year, and recently cut costs in order to achieve profitability, have a market value that's effectively zero? It doesn't make sense. Here's why Zynga is undervalued -- provided it does the right thing next.

The case for responsive design

Peter Yared, CTO of CBS Interactive, stirred up a bit of controversy recently when he wrote that adaptive design techniques make it difficult for publishers to monetize content.

Peter argues for designing interfaces that take advantage of users’ familiarity with …

Has adaptive design failed? Of course not

Yesterday morning I read Peter Yared’s provocative article, ‘What’s next for mobile now that adaptive design has failed?’ which is based entirely on the misassumption that mobile users don’t scroll. If that were true, the reasoning might be valid, but …

2012: The year of the App-ocalypse?

In the past week, two high-profile mobile apps were effectively shut down and acquired – Hipster by Aol and Oink by Google. Both had big PR buildups, rave reviews from the tech press, and strong usage from the digerati.

What …

HTML5 vs. native apps: How to pick the right path

The mobile technology landscape is incredibly confusing. There are numerous choices, ranging from new HTML5 technologies, native app development methods, and all sorts of content management systems. At CBS Interactive, we have numerous mobile solutions, including native apps for CBS.com, CNET, and "60 Minutes," along with mobile-optimized Web sites for GameFaqs and global properties like ZDnet. At first blush, it seems problematic...

Why Google is ditching search

This story originally appeared on CNET and is republished with permission.

There has been a huge maelstrom about Google integrating Google+ into its search links. And it all misses the point.

Twitter and others are complaining that Google is throwing …

Is Apple vulnerable in 2012? You bet

[This story originally appeared on CNET and is republished with permission.]

The battle is on to unseat Apple where Steve Jobs made it shine – and mighty Apple is already looking at risk.

It took Microsoft 10 years to catch …

Why HP needs to merge with SAP

HP has had to face tough realities this week. Fortunately, there is a way for it to survive: Embrace the inevitable trend favoring “vertical” companies.

In the first part of the 2000s, IBM and HP went in two vastly different …

Why Time Warner should reacquire Aol

Aol released its earnings today a week after Time Warner, its former dot-com merger partner, announced earnings. The two businesses, once considered completely disparate and deemed one of the worst corporate mergers of all time, are now increasingly complementary as …