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person: Raj Kapoor

From Mad Men to Big Bang Theory: The evolution of adtech

From Mad Men to Big Bang Theory: The evolution of adtech

November 7, 2012 8:00 AM Tim Chang and Raj Kapoor

Guest Post Today's advertising moguls are no longer booze-swilling confidence men -- they're big-data quants who know how to use tech for targeting and more.

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  • Wibidata raises $15M so small businesses can compete using big data
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  • Peter Thiel’s venture firm to invest in space (exclusive)
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  • Box acquires Folders and its ‘elegant’ French spin on file storage
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  • Foursquare gives it up (your check-ins, that is) to Gnip
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  • 3-D printed trachea splint saves baby’s life
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  • Yahoo continues spending spree by jumping into the bidding fray over Hulu
  • Google and Microsoft agree to play nicely on a new YouTube Windows Phone app
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  • Google and Microsoft agree to play nicely on a new YouTube Windows Phone app
  • Pressure to perform: A closer look at web performance metrics
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  • Guilty until proven innocent: Judge already siding against Apple in pretrial hearing
  • LoyalBlocks makes rewarding customers easier with a $9M first round
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  • Why can we send people to the moon but still can’t predict the weather? (video)
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  • DHS warns of vulnerability exposing employee social security numbers
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Small Biz
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