How HiveMind’s Will Wright plans to crowdsource your happiness (interview)

Will Wright’s games from SimCity to The Sims have sold more than 100 million units. That’s why people are paying attention to his new startup and game idea, HiveMind. The Berkeley, Calif.-based company is focused on “personal gaming,” or a kind of title that can customize itself for the individual player, taking into account aspects of a player’s real-life situation as elements of the game.