EA says it missed Sony’s event to maintain ‘balance’ with Microsoft — but Battlefield 4 is ‘stunning’ on PS4

Publisher Electronic Arts explains its absence from Sony's PS4 event.

EA enables gamers to use a single identity across game platforms (exclusive)

With a single identity, players can start playing a game on one platform and then pick up where they left off on another platform.

EA’s focus: Brands, platforms, and talent

Electronic Arts is a complex, multi-faceted company with $4 billion in annual revenues. But the company has simplified its strategy to focus on "brands, platforms, and talent," according to chief executive John Riccitiello.