How to get customers for free: Rand Fishkin from SEOmoz at GROW

Most people think web marketing is Google Ads, promoted tweets, and sponsored stories. That's after all, where tens of billions of dollars are being spent. But to Rand Fishkin, that's the stupid money.

"Being an ad-buyer does not make you a marketer," Fishkin said today in his talk at GROW 2012. "There are two huge problems with this."

SEO startup SEOmoz won over Disney and FedEx; now it wants you

SEOmoz, a company that tackles search engine optimization for businesses, has raised $18 million in funding.

Every website that wants attention on Google uses search engine optimization. It’s an ever-evolving set of tactics to get search engines, such as Google …

SEOmoz is looking for $25M second round (updated)

UPDATED: An earlier version of this story incorrectly stated that SEOmoz had secured a second round of funding. We regret the error.

Search engine optimization software company SEOmoz is close to raising a $25 million second round of funding, sources …