Making sense of the Cyber Monday disconnect between social networks and sales

Facebook was either an amazing driver of purchases and traffic over the holiday shopping weekend or a complete non-factor. So which is it?

What mobile risk? Facebook says Sponsored Stories in News Feed are working

Mobile. It’s Facebook’s biggest risk as well as its greatest opportunity. The social network tried to stress the latter in its first-ever earnings call by sharing with investors and analysts that it’s now making roughly $500,000 a day from mobile …

Facebook hopes to rewrite its sad financial narrative with strong Q2

Facebook will try to turn its story around today. In its first earnings report as a public company, it will use a positive second-quarter earnings statement as a way to craft an uplifting tale. Investors, however, may have trouble seeing …

Can Facebook stay cool now that it’s an enormous public corporation?

“A million dollars isn’t cool. You know what’s cool? A billion dollars,” Sean Parker says in the famous line from “The Social Network.”

Trite though the line may be, Facebook, valued at $104 billion, is in the process of minting …

Confirmed: Facebook sets $38 share price for largest tech IPO in U.S. history

Status update: Facebook has priced its shares at $38 apiece and will raise $16 billion (up to $18.4 billion with its over-allotment option) tomorrow in its long-awaited initial public offering on the NASDAQ, the company has confirmed.

At $38 per …

Better search said to be in the works at Facebook

Seek and you shall find. That’s the promise of an improved Facebook search engine said to be in works at the world’s largest social network.

“Search, really functional and robust search, is sadly lacking within the Facebook interface,” Alitmeter Group …