The DeanBeat: Mobile monetization is the ‘biggest Achilles’ heel’ issue in the game industry

Mobile monetization is separating the industry into the haves and have-nots.

W3i rebrands as NativeX and launches native advertising

Company also adds industry pioneer Trip Hawkins as a senior advisor.

W3i triples growth for its mobile monetization business (exclusive)

Mobile monetization firm W3i has tripled its revenues in the past year and nearly doubled its employees.

User acquisition, the “dirty underbelly” of mobile apps

At our recent MobileBeat event, we caught up with W3i co-founder Rob Weber to talk about user acquisition, a.k.a. persuading people to download your app, a.k.a. the seamiest of underbellies in the world of developing and marketing mobile applications.

It’s …

Rising costs of marketing iPhone games scares developers

It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).

Where is app user acquisition headed? Join us at GamesBeat 2012 to find out

Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore the future of user acquisition with speakers such as Rober Weber, a cofounder of W3i; Gabriel …

MobileBeat 2012 is one week away, meet our latest speakers!

We’re just one week away from MobileBeat 2012, VentureBeat’s annual mobile conference, and we’ve lined up some of the biggest names in the industry to delve into the event’s core theme: “Design is the new battleground.”

We’ve snagged Trevor Dryer, …