3 reasons crowdfunders will hit consumer products first

President Obama is expected to sign the JOBS Act into law tomorrow — a piece of legislation that allows small businesses to receive investments via crowdfunding. This Act will benefit investors by providing a new source of portfolio diversification and potentially strong returns. It will also benefit startups and small businesses by opening up a much needed source of financing. While crowdfunding holds promise for many different industries, there are three reasons why investors should look closely at consumer-related companies in particular: