ZeptoLab is going to try for something new and different despite having one of the most popular games and cutest character on mobile devices.
ZeptoLab is cashing in on its Cut the Rope smartphone game — which has been downloaded more than 100 million times — by announcing several licensing deals today with Hasbro, Mattel, JAKKS Pacific, and apparel company LF USA.
The iPhone fairy tale is becoming a familiar one for game developers: A small indie developer creates a hit, people love it, and it spreads like wildfire through the App Store. Tens of millions or hundreds of millions of downloads later, and the developers are rich and on their way to building a mobile gaming empire. Sometimes they even sell adorable plush toys based on their game characters.