We’re so tied to our mobile gadgets today that we might as well call them wearable.
New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
Mobile apps generated about $18 billion in 2012, up from virtually nothing in 2008. Now it nearly matches web revenue.
Advertisers are using Flurry’s analytics to target ads at the right mobile consumers.
Flurry generated more than 100 million video views in August for its video ad network service. And those ads are proving to be effective at getting users to install new apps.