New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
Mobile apps generated about $18 billion in 2012, up from virtually nothing in 2008. Now it nearly matches web revenue.
Advertisers are using Flurry's analytics to target ads at the right mobile consumers.
Flurry generated more than 100 million video views in August for its video ad network service. And those ads are proving to be effective at getting users to install new apps.
Activision Publishing is about to make some big investments in mobile games. One of the ways it will do so is through a third-party publishing platform via a partnership with analytics firm Flurry.
Under the partnership, Activision Publishing will release …