BlackBerry managed to squeeze in one surprise announcement during its huge conference keynote this morning.
BlackBerry needs all the help it can get.
Just a few days of sales data are all that BlackBerry CEO Thorsten Heins needed to predict that his company would sell huge quantities of its newest, keyboard-equipped smartphone.
Perhaps because the marriage between ThinkPad and BlackBerry seems so natural, another Lenovo executive is hinting that the company would be open to purchasing the beleaguered smartphone company.
BlackBerry CEO Thorsten Heins has some serious challenges ahead of him. But when it comes to the prospect of selling ultra-low-cost smartphones in emerging markets such as India and Indonesia, he says BlackBerry won’t even try to compete in that segment.
While the new BlackBerry smartphones were the stars of today’s launch event, the company isn’t forgetting about the PlayBook tablets already on the market.
The company formerly known as RIM has announced the Z10 and Q10, the first devices running its spanking-new BlackBerry 10 operating system.
Editor’s Pick Research in Motion renamed itself as just BlackBerry, introduced the first BlackBerry 10 phones, and trotted out singer Alicia Keys as its new “global creative director.” It was a big press event for the struggling mobile phone maker.
While many industry watchers have suggested that Research in Motion give up its BlackBerry OS and adopt Android instead, RIM CEO Thorsten Heins divulged exactly why the company avoided that route in a recent interview.
You’d think that with a new chief executive in charge, BlackBerry maker RIM would be making some sweeping changes to revitalize its ailing smartphone business.