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Theo Priestley is a business consultant, industry analyst, startup advisor and prolific blogger.

Location:Online, Scotland

stories by Theo Priestley

Aliens: Colonial Marines Review: It’s game over for Gearbox

You. Yeah, you! Over there with the pre-order copy in your hands. Turn slowly around, place it back on the shelf and walk away. You'll thank me later.

Does applying a review embargo automatically kill a game ?

Aliens: Colonial Marines.

A lot of us have been waiting for a decent Aliens game to capture the frenetic action from that second installment of the franchise and there was a definite weight of expectation heaped on the Gearbox effort. …

A lesson from Journey: why emotion is missing from customer experience

 

Journey won 8 awards including Game Of The Year at the DICE conference this week, an accolade which was well deserved for a number of reasons. You control a solitary figure and guide it through a personal story, along …