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I write ads for a living. I would rather write articles. Preferably about video games.

Location:San Francisco

stories by Josh Finderup

10 greatest gaming ad campaigns of the last decade

As gamers, you and I know what this hobby of ours is all about, and we know what entertains us. For me, that's exactly what good advertising should do: entertain. It should be fun, insightful, and relatable. What it shouldn't do is treat us like we're four years old and shout sales pitch after sales pitch until we want to high-five someone in the face.