We are at a unique period of the video game industry right now. Really kicking off at the beginning of this current console generation was the rise of the casual game market. Nintendo proved that there was a sizable audience that wasn't really being tapped into, and they really profited from their foresight. Along with Nintendo's movement into this new casual market, mobile gaming also blew up with the introduction of the iPhone and its popular app store. What does this whole casual/mobile game market mean to game companies? Well it means money, it means being able to produce a game with a substantially meager budget and being able to make as much money as some triple A games make. Now what this kind of environment creates is, well, what we saw when the Wii launched. Developers jumped aboard to cram their shovelware onto the system. With no real 'seal of approval' to be obtained, the quality didn't really matter, and still doesn't. Looking over to the mobile market you won't find one either. Sure, your game has to be approved, but not really for gameplay quality.