Zynga may be heading for financial trouble. According to Business Insider, social-gaming giant Zynga’s Q2 results indicate worrisome trends in revenue and active users. Analyst Pascal-Emmanuel Gobry asks what happened to the company’s profits and writes, "In short, revenue rose by about 15 percent sequentially…and costs rose by nearly 30 percent." He concludes that "costs rose faster than revenue, which is not good news." Secondly, he writes that "Zynga’s monthly active users have been flat for five quarters now," which means that "since 2010, the company’s revenue growth has come mostly from revenue operational efficiencies — i.e., wringing more cash out of existing users — and acquisitions rather than from growing its user base."