Fads in the mobile and online gaming industry have continuously increased with the use of Facebook and many other social media outlets. Constantly, developers are attempting to find the easiest, most complex, addicting games that will bring in either a quick dollar or millions of dollars. For example, the ever popular “Candy Crush Saga” created by King Games brings in an average $633,000 per day. That per day analysis says something really interesting about the game. Sure, a lot of what comes in is probably ad revenues, but something else that strikes me about games like these is the fact that there are ways to purchase currency and points through the game. With just a dollar, you can buy enough “points” or other currency in the game to continue playing even after your lives have run out.