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super bowl 2013

Super Bowl ads: imagining a programmatic Super Bowl

Imagine a game-changing event happens during the Super Bowl and you have the perfect brand or creative to leverage the opportunity. For instance, a star player suffers a game-ending injury and you have your insurance ad ready to roll. Or, what if Oreo had the opportunity to buy a spot for its famous “you can still dunk in the dark” tweet that was shared during Super Bowl XLVII when the game was delayed due to a power outage?