Why assemble an advisory board?

Building a start-up company from scratch, for the first time, presents some interesting challenges. There are typical questions that you would expect; like how to secure investments, how to make money, how to find an office, etc. And, then there are the less obvious ones like who do you align with and where should you turn for guidance. This may be the most important question because of how it will affect the business in terms of staffing, growth, business partnerships and in some cases, the roadmap for the company.