Assassin’s Creed III is a massive but underwhelming adventure

Assassin’s Creed 3 peaks in areas I least expected, such as multiplayer, but hits new lows in the spots where it should have excelled, most notably story. Assassin’s Creed 3 is the weakest game in the series since the original, deriving from what made the series so great with its rich, story-driven gameplay, in favor of exploration and side content that I had very little interest to take part in.

Some of Ubisoft’s PC piracy is its own fault

Gamers widely regard Ubisoft as one of today's worst PC publishers. The company's games have implemented horrible digital-rights management (DRM) in the forms of install limits and forcing users to maintain a constant connection to a central online server in order to play. When complaints come in from paying customers, Ubisoft's response is always that DRM is meant to combat the piracy that plagues the PC platform.

News Blips: Ubisoft’s online pass, Xbox Windows integration, GameStop targets Steam, and more

Instead of Harry Potter fans dressing up as their favorite wizards, they should dress up as wizards posing as normal people. Hilarity ensues.

News Blips: Sony-pocalypse continues, Ubisoft in the film biz, L.A. Noire short stories, and more

Apparently, a previously unknown Sony Online Entertainment (SOE) account feature is a complimentary bullseye paintjob and a strobing "Hijack Me" sign emblazoned across the data. 

Massive Incorporated: Gaming Industry Juggernaut

Editor's note: I learned a lot from Thomas' well-researched piece. Who knew Gap ads could be so insidious? -James

Ubisoft's Tony Key on the new way to market blockbuster games

French video game publisher Ubisoft had a good year as the top marketer in the video game business. At last week’s MI6 game marketing conference, the company took home seven awards for the marketing campaigns for its games such as Assassin’s Creed II, one of the top sellers during the holiday season. Tony Key is the senior vice president of sales and marketing at Ubisoft, the French video game publisher behind big hits from the Tom Clancy games to Prince of Persia. We caught up with him at MI6, where he talked about the changes in game marketing in an age of social media as well as the upcoming launch of the company’s big game, Tom Clancy’s Splinter Cell Conviction, (pictured) which hits stores on April 13.

Ubisoft’s and EA’s Extreme DRM Will Kill PC Gaming

Editor's note: I'm just as annoyed with the direction that the industry is taking with copy-protection and PC games as Aaron; however, he's losing me a little bit when he cites high prices as an explanation for piracy. I don't disagree that a lower barrier to entry would increase the sale of new games, but Brad Wardell, CEO of Stardock, got to the heart of this matter when he stated that those who pirate games were probably never going to buy them in the first place — no matter how much they cost. Although, Aaron raises one rarely mentioned point that webcomic xkcd previously expressed about music — that publishers force us into a position of criminality if we ever want to functionally retain the games we've bought. -Rob