47% in 24 hours: How social media magnified secret Romney videos

A leaked video of Republican presidential nominee Mitt Romney talking frankly about his election strategy has caused an uproar in social media.

Obama shows further mastery of social by tweeting Spotify campaign playlist

Many analysts think President Obama won the 2008 election partly due to his campaign’s ability to use social networks and the web to rally and influence voters. And now with the 2012 election season upon us, Obama is showing he …

Twitter starts running political ads for 2012 campaigns

Starting today, politicians of all stripes are able to buy advertisements on Twitter. Politically flavored Promoted Tweets will be designated by a purple icon in the bottom left corner of the tweet.

“We’re piloting the program with a small group …