Yahoo to acquire advertising company, BlueLithium, for $300M
Yahoo, the media portal that is under pressure to catch up with Google, has agreed to acquire BlueLithium, an online advertising company, for $300 million in cash.
Here’s the statement.
BlueLithium, based in San Jose, Calif, but with offices around the globe, is a large, fast-growing online global ad network. It’s just the latest company to be gobbled up by Yahoo and its competitors Google and Microsoft, as the three seek to attain size in an industry… Continue Reading