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Why digital marketing companies have become tasty acquisitions

Stacey Bishop, a partner at investment firm Scale Venture Partners, told VentureBeat that the new Age of the Customer, where buyers are educating themselves and making purchases later in the sales cycle, now means that most “of the [sales] funnel is in the hands of marketers, not sales.”

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How to navigate your first acquisition as a startup

Making the right acquisition can be a game changer. But studies suggest that two out of every three acquisitions fail. So how can you ensure that your first attempt at inorganic growth isn’t your last?

Salesforce CEO Marc Benioff.

Salesforce swallows up challenger RelateIQ

Since it debuted in 2011 RelateIQ has challenged Salesforce’s dominance in sales software by turning salespeople’s data crumbs into gold — but it couldn’t resist Salesforce’s acquisition budget.