Twitter just bought the digital ad exchange it has been planning to launch since at least May of this year. The news-of-the-moment social network acquired MoPub for a purchase price of $350 million in stock
Editor’s Pick Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there … and stay there?
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.
Web browser maker Opera Software announced today that it is officially getting into the advertising business with the launch of its Open Mobile Ad Exchange.
Exelate, a startup that focuses on targeted audience data and data management tools for publishers, announced today that it has closed $15 million in second-round funding.
Google has reportedly purchased the startup Invite Media for around $70 million, according to All Things Digital. The company is a “demand side platform” (DSP) that helps ad buyers navigate advertising exchanges like Google’s AdX service.