YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.
Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers make off of ad campaigns.
OpenX is an ad-serving …
Web browser maker Opera Software announced today that it is officially getting into the advertising business with the launch of its Open Mobile Ad Exchange.
The service brings cloud-based ads to feature phones and smartphones via the Opera Mini web …
Exelate, a startup that focuses on targeted audience data and data management tools for publishers, announced today that it has closed $15 million in second-round funding.
The company touts that its data exchange is “the first and largest open marketplace …
Google has reportedly purchased the startup Invite Media for around $70 million, according to All Things Digital. The company is a “demand side platform” (DSP) that helps ad buyers navigate advertising exchanges like Google’s AdX service.
Both Google and Invite …
![LeanMarket replaces 2 martini lunches with real-time bidding for mobile ads [exclusive]](http://venturebeat.files.wordpress.com/2012/11/mad-men-lunch.jpeg?w=160&h=140&crop=1)
