finger puppets

Coming clean: The truth about fraud in digital advertising

The Internet’s #1 revenue engine is also its weakest link. Solving the problem of ad fraud will fall to the smart minds who are actively working on solutions to stay one step ahead of the bad guys.

The DeanBeat: How developers can avoid a bloodbath in fighting for new users

In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. Solving this problem is going to require a lot of innovation and clear thinking. And if it isn’t solved, we’re going to see a number of mobile app companies start to die. If Apple and others in the ecosystem don’t handle it right, it could be a bloodbath for developers.

An animated explanation of how your personal data gets tracked and sold

Keeping up with our theme from yesterday’s post about how frictionless it has become for users to give unfamiliar apps broad and permanent access to their data, we stumbled on this interesting video about the personal information people unwittingly share with their mobile phone carriers.

Moolah Media adds phone reports to its mobile ads

When mobile ad network Moolah Media came out of stealth mode in December, it placed a big emphasis on its pay-per-performance model, where advertisers pay for actions rather than impressions. The San Francisco startup is taking that model even further today with real-time call reporting.