HasOffers, a Seattle-based provider of mobile advertising-tracking services, has raised a $9.4 million Series A led by Accel Partners.
If you're looking for high volumes of users, mobile ad networks can deliver them.
Editor's Pick LocalResponse may have solved the big problem with making mobile ads relevant.
Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.
Internet “Explorer” has a whole new meaning today. The big question: who's exploring who?
Facebook may be turning to its longtime pal Microsoft to complete its plan to create an external advertising network.
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. …
Apple has altered the terms of its iAd agreements in a way that both developers and potential deep-pocket advertisers should find favorable, an Apple spokesperson told VentureBeat today.
iAd is Apple’s mobile advertising network. It places ad spots into iOS …
Keeping up with our theme from yesterday’s post about how frictionless it has become for users to give unfamiliar apps broad and permanent access to their data, we stumbled on this interesting video about the personal information people unwittingly share …
This story originally appeared on CNET and is republished with permission.
For the scope of this article, I am leaving all of the commentary on SOPA, PIPA, ACTA, and such aside for others much more well-versed than I to discuss.…
Last week Symantec reported 13 potentially malware-carrying Android applications, that it said may make up a family of botnets. Mobile security firm Lookout Mobile, however, is now saying the apps are just an advertising network.
“We disagree with the assessment …
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
The new ad platform, dubbed Style as a Service, is a joint venture …
Online ad network Rocket Fuel announced today that it has raised $6.6 million in funding.
Founded by former executives from NASA, Yahoo! and DoubleClick, Rocket Fuel uses social, behavioral, contextual, geographical, and search data to target display advertisements to customers. …
When mobile ad network Moolah Media came out of stealth mode in December, it placed a big emphasis on its pay-per-performance model, where advertisers pay for actions rather than impressions. The San Francisco startup is taking that model even further …
Android revenue has exceeded iPhone-only revenue on the mobile ad company Millennial Media’s network, according to its September “Mobile Mix” report.
Android’s revenue overtaking was bound to happen: Its ad requests grew 26 percent since the previous month, and a …
NetShelter, an advertising network built around influential tech sites, has raised $15 million in a second round of funding.
(Disclosure: NetShelter sells some of VentureBeat’s advertising.)
The San Francisco company says its network now includes more than 200 sites in …
One of the mobile developers questioned by the Federal Trade Commission about Google’s agreement to buy ad network AdMob has stepped up to defend the search giant’s deal.
Wertago, which built a nightlife app for both the iPhone and Android …
