Twitter announced new self-service ad tools today with much finer-grained targeting controls that will allow small advertisers to craft ad campaigns to exactly the audience they want.
Advertisers are using Flurry's analytics to target ads at the right mobile consumers.
Guest Post Out-of-home ads, such as those on billboards, transit, and street benches, may get a lot of eyeballs, but they can't account for our preferences. Mobile can.
Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity.
By merging their customer records and your Facebook information, companies will be able to market to you better on Facebook ... because they'll know much more about you.
Twitter has taken the most obvious next step in its quest to become an attractive destination for advertisers: It’s just released targeted tweets, the latest enhancement to its Promoted Tweets ad product that lets brands pay to place tweets in …
Guest Post
The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and …
If your company’s target audience is average, middle-aged men who don’t like change (e.g. Hank from King of the Hill), then Twitter just did you a huge favor.
The microblogging social network announced today it is extending the ability …
Like a match made in social data heaven, social ad targeting startup 33Across announced today that it has snapped up Tynt Multimedia, a company that helps publishers track reader engagement through the age old technique of copy and paste.
Combined …
Leading digital advertising company Federated Media and WordPress developer Automattic forged a strategic partnership today that allows for greater interaction between advertisers and audiences from over 24 million blogs hosted by WordPress.com.
The partnership, which was announced during the Web …
Online ad verification startup DoubleVerify on Tuesday announced it has raised a cool $33 million in a third found of funding.
Companies like DoubleVerify and competitors like AdSafe and AdXpose serve an important role in the increasingly crowded — and …
Buzzlogic, a company that helps brands place socially targeted ads, today announced it has raised $7.8 million in a third round of funding. The company will use the funding for product development and to double its sales and account management …
Advertising startup Media6Degrees has raised $17 million in a second round of venture funding for what it calls “social targeting.”
The New York-headquartered company says it uses anonymous social data to go beyond normal online ad targeting, which is traditionally …
Tucked into Facebook’s new proposed privacy policy released yesterday was a paragraph saying the social network will automatically share your data with special “pre-approved” partners when you visit their sites. But no partners were listed, nor was there any detail …
