New Facebook ad tech will let advertisers match your Facebook with their customer database

Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity.
By merging their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you.

Why we don’t need the government to protect us from online tracking

The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and privacy groups supporting the bill say that tracking consumers’ online behavior is an invasion of privacy. Speier’s proposal would give the FTC power to create a Do Not Track database so consumers could opt out of online tracking.