Advertisers using Twitter to connect with potential customers can now target with even more fine-grained accuracy, thanks to three new updates that Twitter announced today.
You read that headline right. There are, apparently, a googol of ways — but not a Google — to target your customers on Facebook.
Another social network tracking your every move sounds like a bad thing, but with Twitter it actually isn’t.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
Twitter announced new self-service ad tools today with much finer-grained targeting controls that will allow small advertisers to craft ad campaigns to exactly the audience they want.
Advertisers are using Flurry’s analytics to target ads at the right mobile consumers.
Guest Post Out-of-home ads, such as those on billboards, transit, and street benches, may get a lot of eyeballs, but they can’t account for our preferences. Mobile can.
Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity.
By merging their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you.
Guest Post The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and privacy groups supporting the bill say that tracking consumers’ online behavior is an invasion of privacy. Speier’s proposal would give the FTC power to create a Do Not Track database so consumers could opt out of online tracking.
Like a match made in social data heaven, social ad targeting startup 33Across announced today that it has snapped up Tynt Multimedia, a company that helps publishers track reader engagement through the age old technique of copy and paste.
Leading digital advertising company Federated Media and WordPress developer Automattic forged a strategic partnership today that allows for greater interaction between advertisers and audiences from over 24 million blogs hosted by WordPress.com.
Buzzlogic, a company that helps brands place socially targeted ads, today announced it has raised $7.8 million in a third round of funding. The company will use the funding for product development and to double its sales and account management teams.
Advertising startup Media6Degrees has raised $17 million in a second round of venture funding for what it calls “social targeting.”