Madison Logic launches scary-good lead-gen platform retargeting your customer database

October 3, 2012 6:00 AM John Koetsier
John Koetsier

Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.

Ad analytics startup Moat grabs $12M from Mayfield Fund, others

April 23, 2012 8:37 AM Sean Ludwig
Sean Ludwig

Ad tech startup Moat has attracted $12 million in a second round of funding aimed to help brands better measure the effectiveness of their online ads, the company announced today.

Moat thus far has been used by more than 15,000 …

Nanigans raises $3M for Facebook ad platform

August 9, 2011 4:00 AM Dean Takahashi
Dean Takahashi

Nanigans said it has raised $3 million in a first round of funding for its Facebook advertising platform.

Boston-based Nanigans has created a real-time bidding platform for Facebook that makes it a lot easier to maximize revenues from advertisers who …