Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them.
Rocket Fuel, an advertising tech firm that uses big data, has set the terms of its forthcoming initial public offering to raise $102 million, the company announced today.
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
Guest Post To a computer, your face is a set of points and measurements between features, but to advertisers, these data sets mean lucrative profits and a new way to connect with customers.
Nanigans said it has raised $3 million in a first round of funding for its Facebook advertising platform.