Responsive design

The case for responsive design

Peter Yared, CTO of CBS Interactive, stirred up a bit of controversy recently when he wrote that adaptive design techniques make it difficult for publishers to monetize content.

Has adaptive design failed? Of course not

Yesterday morning I read Peter Yared’s provocative article, ‘What’s next for mobile now that adaptive design has failed?’ which is based entirely on the misassumption that mobile users don’t scroll. If that were true, the reasoning might be valid, but it’s not. It’s utter nonsense.

Pressly

What’s next for mobile now that adaptive design has failed?

[Update: This article was written for business readers. Due to an outcry from the responsive design community after this was published, I added the word “web” to the term “adaptive design” to avoid confusion with progressive enhancement, and updated the text to read that Facebook uses “a precursor to” responsive design, even though very techie trades like RWW say that Facebook uses responsive design. Obviously, the outcry has more to do with the content than the terminology, but it’s always good to be pedantic. Read on!]