Google released its new tool for building adaptive, universally usable rich ads this morning. With Google Web Designer, hard-core animators and wet-behind-the-ears newbies can build, edit, and publish animated HTML5 ads for any platform in just minutes.
The co-founder of AdMob talks about moving to being an investor.
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Hamoui will focus on early-stage investments in mobile, the firm tells me, and he’ll be based in Silicon Valley.
Google had its first $50 billion year in 2012. With its massive investments in mobile, someday it might make that much just on the little plastic and metal devices we carry in our pockets. Here’s how.
Charles Yim served as head of mobile application partnerships at Google.
YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.
Today, app monetization firm Inneractive closed a $3.5 million financing round to accelerate global expansion and double down on its private ad exchange strategy.
Chief executive and cofounder Si Shen discusses Papaya Mobile’s new mobile traffic exchange, AppFlood.
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t as sophisticated, which is something a young startup called Drawbridge is hoping to change.
Guest Post As a self-proclaimed “startup junkie,” I’ve been to just about every major tech conference. Almost every one has its own version of a “startup competition.”
As mobile app developers figure out the best ways to make money, Google wants to convince them that mobile ads can be a lucrative option — especially on its AdMob mobile ad network. As one piece of evidence, Google sent me a case study that outlines the success of a company called Best, Cool & Fun Games.
Google is now on track to acquire a new company every two weeks this year. It’s on quite the shopping spree, but for a company that made $24 billion last year alone, it might be exactly what the doctor ordered to keep up with significant competition in the smartphone and search markets.
Now that mobile ad network AdMob has been acquired by Google, the company’s founder and chief executive, Omar Hamoui, is getting pulled into what looks like a mobile advertising battle between Apple and Google. Yet Hamoui, who has been named Google’s vice president of mobile ads, said at VentureBeat’s MobileBeat 2010 conference today in San Francisco that he’s actually happy about the existence of Apple’s new iAd mobile advertising program.