Google says game developers can rely on ads for income
As mobile app developers figure out the best ways to make money, Google wants to convince them that mobile ads can be a lucrative option — especially on its AdMob mobile ad network. As one piece of evidence, Google sent me a case study that outlines the success of a company called Best, Cool & Fun Games.
The startup was founded by former investment banker Guilherme Schvartsman, who says Best, Cool & Fun Games is … Continue Reading
Google on track to acquire a new company every 2 weeks
Google is now on track to acquire a new company every two weeks this year. It’s on quite the shopping spree, but for a company that made $24 billion last year alone, it might be exactly what the doctor ordered to keep up with significant competition in the smartphone and search markets.
Google has so far announced 19 acquisitions in 2010, well past the seven deals it closed last year and accounting for 28 percent … Continue Reading
Google's Omar Hamoui praises Apple's iAds
Now that mobile ad network AdMob has been acquired by Google, the company’s founder and chief executive, Omar Hamoui, is getting pulled into what looks like a mobile advertising battle between Apple and Google. Yet Hamoui, who has been named Google’s vice president of mobile ads, said at VentureBeat’s MobileBeat 2010 conference today in San Francisco that he’s actually happy about the existence of Apple’s new iAd mobile advertising program.
Specifically, Hamoui said the iAd … Continue Reading
