Google-Admob: A storm for Weather.com?
If you’re looking for some consequences from Google’s bold acquisition of leading mobile ad network company AdMob yesterday, consider Weather.com.
Weather.com, a subsidiary of the Weather Channel, has done well because of its focus. You want weather? It will give it to you, wherever you are. It has roughly 100 million viewers on TV, 40 million viewers on the web, and more than 10 million users on mobile devices.
Weather.com is the fourth most popular mobile destination… Continue Reading
iPhone devotion blinds Silicon Valley app developers
The rush to develop iPhone applications is blinding Silicon Valley software developers to other platforms with potentially wide global audiences, most notably Nokia’s Ovi Store. So said Ewan MacLeod, a U.K.-based mobile entrepreneur and blogger at an AdMob-sponsored event in San Mateo, Calif. this week.
MacLeod asked a panel of developers if they’re focused on the Ovi Store, which is projected to reach 400 million supported handsets by the end of 2010. (By comparison, Apple has… Continue Reading
Bango rolls out new version of its analytics suite
Mobile billing and metrics company Bango is announcing the third version of its mobile metrics suite today, which includes a redesign of its dashboard and sharpening its ability to track unique visitors.
Traditional desktop analytics can’t track unique mobile visitors accurately, because Javascript can’t be used on the great majority of handsets, and while some handsets accept cookies, many delete them whenever the phone is shut off.
The inability to track unique mobile users is a basic… Continue Reading