Unique visitors to video sites shot up 146 percent from June 2013 to June 2014, according to Adobe.

Adobe report finds massive 43% growth in online video watching

We’re wasting more time than ever watching video, and we’re increasingly doing it online, a new Adobe report has found. What’s more, “online” no longer means “on a computer” — it increasingly means on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV.

unicorn stabbing

How to hire unicorns (aka tech-savvy marketers)

Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn’t always easy.

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Growing, optimizing, and winning with marketing tech: GrowthBeat

We’ve got global brands talking one-on-one with Joe Schmo on mobile messaging apps. Guilds and alliances for trading mobile users. Marketing automated via Twitter and Facebook. Big data marketing platforms that predict the future, and big marketing platforms, period, that include everything including social, mobile, and apps.

IBM

Salesforce1, meet ExperienceOne, IBM's platform to connect sales, marketing, and service

Today IBM launched ExperienceOne, a new integrated portfolio of offerings to help organizations bring marketing, sales, and service together. It’s also a single label to pin on a vast $3 billion array of acquisitions, software, and services that IBM has bought and built over the past five years in the marketing, e-commerce, and — yes — hosting/cloud industries.